Today we welcome a brand new product in the UP by Droog collection: a set of paper pencils called “I used to be a magazine”. The pencils are made of paper from used magazines and newspapers, by rolling paper on the carbon core. In the production process as little glue as possible is used while maintaining the desired quality. Every pencil is unique and handmade in a social workshop in the Netherlands.
Initiated by Droog, UP is an investigative economic model that aims to increase the value of dead stock through re-design. An alternative to recycling and disposal, UP treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into circulation.
UP was launched at the UP conference on November 3rd, 2011, where issues ranging from copyright to branding and market perception were discussed. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.