New: UP by Droog Paper Pencils

Today we welcome a brand new product in the UP by Droog collection: a set of paper pencils called “I used to be a magazine”. The pencils are made of paper from used magazines and newspapers, by rolling paper on the carbon core. In the production process as little glue as possible is used while maintaining the desired quality. Every pencil is unique and handmade in a social workshop in the Netherlands.

Initiated by Droog, UP is an investigative economic model that aims to increase the value of dead stock through re-design. An alternative to recycling and disposal, UP treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into circulation.

UP was launched at the UP conference on November 3rd, 2011, where issues ranging from copyright to branding and market perception were discussed. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.


About labelorange

Label Orange is the new one-stop agent for Dutch contemporary fashion- and lifestyle brands in South Africa. We are both PR agency as well as distributor or agent for exclusively Dutch brands with cool products. We - Choi Mi Chung and Jonathan Ursem - blog about stuff we find on the internet and think you should know about.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: